Category: social media marketing

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More on Spotify, Part 2

Well, I have more news on Spotify. The latest stats (April 28) have my monthly users at 30, a 150% increase over the previous 28 day period. So something happened even though Spotify isn’t reporting any new playlists I’m on. I’ve been on a playlist with a measly 4,000 subscribers for months, but I don’t know how I acquired the new listeners. Lets see if the MAU continues at the new level, or if it falls back to the previous levels.

I fail to understand the listener base that Spotify has. They report huge increases in their listener base. Are the new listeners bots that Spotify and other bad actors keep on spinning up? And yes, Spotify is a bad actor. Between the AI “songs” that Spotify adds to its catalog and the pay to play “promotions” that are the only way to get your music listened to, Spotify and Ek are bad actors. and they plan to get worse.

But I’ve been promoting other platforms, especially YouTube and Amazon Music, both of which pay nany times more per song as Spotify. To the point that only about 10% of my impressions come from Spotify, even though industry statistics show Spotify has a 30% share of the streaming market.

I just wish there were more people out there that bought music. There are three platforms that I know of that sell my music, iTunes, Amazon, and Beatport. Beatport gives me the best payout and the music can be really high quality. I suppose I also should mention BandCamp, though not all my catalog is there because their discovery features just plain suck.

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TikTok: A Potential Alternative to Shadowbanned Social Media Platforms?

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Are you feeling frustrated with your social media presence? Do you suspect that you might be shadowbanned on popular platforms like Instagram and Facebook? It’s disheartening when your content doesn’t reach the audience it deserves. But fear not, there might be a ray of hope in the form of TikTok.

TikTok, despite its controversies and concerns about data privacy, has gained immense popularity in recent years. It has become a hotspot for creative expression, viral challenges, and a platform where users can showcase their talents. If you’re considering expanding your social media reach, TikTok could be worth exploring.

While it’s important to acknowledge the potential risks associated with TikTok, such as concerns about the platform’s ownership and data security, it’s equally important to recognize its potential benefits. TikTok has a massive user base, with millions of active users worldwide. By tapping into this audience, you have the opportunity to reach a broader demographic and potentially gain new followers.

Moreover, TikTok’s algorithm is designed to promote content based on engagement, rather than follower count. This means that even if you’re relatively new to the platform, your content can still gain traction and visibility if it resonates with users. This level playing field can be a refreshing change from other social media platforms.

Of course, it’s essential to maintain a balanced perspective. While TikTok might be a viable alternative, it’s crucial to diversify your social media presence rather than relying solely on one platform. Consider exploring other platforms like Twitter, LinkedIn, or even starting a blog to ensure you have multiple channels to engage with your audience.

In conclusion, if you suspect being shadowbanned on Instagram and Facebook, TikTok could be a platform worth exploring. It offers a vast user base, a unique algorithm, and the potential for your content to go viral. However, remember to approach it with caution and diversify your social media presence to mitigate any risks associated with relying solely on one platform.

Here’s a screenshot of my TikTok profile; as you can see, even though I have small reach, I can easily get a thousand or two thousand views.